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Dual Citizens - “what do I do after I graduate?!”

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Dual Citizens - “what do I do after I graduate?!”

We caught up with two Korean sisters, Annie and Esther, who are Instagram influencers who have an awesome story to tell. They both have full-time jobs and started their Instagram journey as a bit of fun after University, check out their full story below!

dual-citizens-influencer-marketing-blog

Tell us about you, your background and how you came to start on social media?

We’re two sisters of Korean descent, born in Florida, grew up in Toronto, and now residing in Calgary. Now there’s an intro for ya! We came to start on social media from loving trends, fashion, and having a little bit of the “what do I do after I graduate?!” panic.

Tell us about what you do on your social channels?

We’re mainly in the fashion industry with a side of travel and food. We create content about what we love and define us. We try to have a mix of content, by posting aesthetic photos on Instagram and showing our dorky personalities on stories.

Sum up your what you do in 5 words?

We take low angles a lot.

What social channel are you most passionate about and why?

INSTAGRAM. All day. Everyday. (It’s also our only social channel)

How often do you post and update your audience? What content works best for you?

We tend to post a few times a week but try to update our audience every day. We love love love Insta stories - it’s our playground for all our shenanigans.

When did you first start seeing you were building a following? How quickly have you grown your following?

We started noticing the follower build-up from the get-go. We remember being so excited hitting the first 100 followers because we knew it wasn’t just family members and friends following us. Once we hit 10K, we knew “hey, this could actually go somewhere” and now we’re almost at 100K! We grew our following quite quickly - it’s been less than 2 years since we started the gram and it’s been a rollercoaster ever since.

How do you stand out on social media? What makes you different?

We’re sisters slash best friends. That in itself stands out from most accounts. The more the merrier, right?

What does your typical day look like?

Our typical day isn’t like most social media influencers. We work 9-5 jobs (well 8-5) during the week, so the day consists of commuting, working, and planning out our Insta posts and stories. Weekends are where we cram in all the photoshoots and stories. It’s a hard knock life yo.

Are you friends with other influencers?

Of course! One of the reasons we love this platform is how we’ve connected with other girls who are influencers. We give each other social media advice and complain about the ever-changing Instagram algorithm; things that non-influencers might not understand.

What are your ambitions with social media? Where do you want to take it?

To call this our full-time jobs. Done. Next question por favor. Haha moreover, we want to be able to post more, have more live videos, and show more travelling posts by travelling more! We want more more more of everything!

What do you enjoy most about social media?

We love the freedom of social media. Especially since we both work office jobs, there’s the undeniable comparison of office work to social media work. We love being able to use our creativity with Instagram, however, and how much we want. There’s also the freedom in deciding your own work hours and being outside of the office, let alone the cubicle. We get to literally think outside the box bahaha.

What do you think of using social media for good-cause? 

We love it! That’s actually one of our “Insta goals”. To be able to travel outside the country for a month every year and dedicate our time for a charitable cause.

How do you think brands are working with influencers at the moment?

We think brands are working with influencers in any and every way you can think of. From more traditional ad campaigns to the newer approaches with Insta posts/stories, YouTube vlogs, you name it. There’s an ever-growing platform of new ways to advertise and we see brands are boarding on every train.

What brands have you worked with? 

We’ve worked with many of the greats - Dyson, Conair, Coach, and Neutrogena to name a few. If you’re a brand and you see this, please contact us, we’re available.

Where can people follow you? 

Instagram @dualcitizens

And stay tuned for our upcoming blog!

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MITCHELL WEBB - THE FASHION WEBB

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MITCHELL WEBB - THE FASHION WEBB

Today we caught up with Mitchell Webb. Born and raised in London, Mitchell Webb is the founder of and writer behind the fashion & lifestyle blog, The Fashion Webb. Launched in Jan 2016, featuring a carefully curated selection of photography and thoughts on anything from fashion to food. Representing a distinct style from an unrepeatable individual and the strong belief that fashion is perceptual. 

mitchell-webb-influencer-blog
 

Tell us about you, your background and how you came to start on social media?
 

I come from a small suburban town in Essex. I studied fashion marketing at London College of Fashion and graduated in 2015. Since then I’d been developing a kind of Instagram style diary (daily outfit posts, travel features etc) and saw my audience grow quite a bit. In 2016 I decided to take advantage of my following and launch an online platform where I could make a creative space in the Internet which turned into my blog.
 
Tell us about what you do on your social channels? 
 

It’s taken quite a lot of time and re-branding to find a style that, not only fits my aesthetic, but one that I am genuinely passionate about. I love to create visual narratives around my brand collaborations. I find it really disengaging and unauthentic when bloggers simply speak on, for example, their new jacket and why they ‘love it’ so much. I work hard to create a story and deeper focus behind whatever it is I’m promoting, be it the function, item or experience. It’s just more
interesting that way!
 
Sum up your what you do in 5 words?
 

Visual narratives via style and photography (sorry, I needed 6!)
 
What social channel are you most passionate about and why?


Instagram. It’s the fastest growing and most diverse platform. It’s my most influential space and the audience is huge which is so exciting to me, to think I can tap into just a tiny percentage of that is why I create. I also think through the peaks and troughs that most social media platforms have experienced, Instagram just seems to be going nowhere but up.
 
How often do you post and update your audience? What content works best for you?
 

I post 1-2 times a day on weekdays. I always take the weekends off, it’s kind of bitter-sweet but social media has become a job for me now so I make sure I have down-time for my sanity! My audience are naturally more active during certain times so I try and tap into that where possible. Its usually assumed most engaging content is photos of us in a semi-regular pose, centralised to the camera with a plain background, but I’m always surprised at how much engagement some of my less conformist posts get and I love that!
 
How do you stand out on social media? What makes you different?
 

I like to think my style is what makes me stand out. I don’t just mean ‘style’ in terms of what I wear, but my style of photography, feed, writing etc. My personal style is quite androgynous, I like to mix both men’s and womenswear and live firmly by the mantra “if you like it, wear it”. It still baffles me that we label clothes specifically for men or women when fashion is one of our most expressive tools, and we know very well now that those gender borders are much blurrier.
 

Which influencers do you admire? Why? 


@parkncube is a huge inspiration of mine. She’s just such a creative powerhouse and a real leader in the industry. I also admire @cupofcouple, I’ve such a deep appreciation for their work - they create beautiful imagery and are a great couple. I also respect the way they retain their relationships privacy given that same aspect is their USP, which is a feat in itself on social media!
 
How do you think brands are working with influencers at the moment?
 

I think more and more brands are realising the potential in influencer marketing. It’s an industry within itself now, which it never was when I started out on Instagram. It’s encouraging to see brands sponsoring content with different influencers and there are some great agencies/platforms to help us as influencers get paid for our work. However there seems to still be a huge amount of brands that don’t understand or appreciate the amount of work behind what we do. It’s not entirely their fault, our industry is still relatively new and heavily rooted in ‘gifting’, but the awareness, content creation, photography, copy, advertisement and promotions that brands receive from working with an influencer would usually cost them hundreds in other more conventional marketing techniques.
 
What brands have you worked with? 

2017 was probably the most exciting year for me in terms of brand work. I’ve developed relationships with some of the industry leaders such as ASOS, Hunter Boots, Jack Wills, Sloane Street and Mercure Hotels as well as some really exciting new brands like The Cords and Co, Arket and Tower London. I presented a 30 minute session at the Pure London show in June speaking on how to create engaging content. The organisers informed me my talk was the 3 rd most attended (!) which was fantastic and they’ve asked me to speak again at their February show. I also took a whistle stop trip to New York to be photographed and interviewed to be featured in an upcoming book on using influence and fashion to help homelessness, which I couldn’t be more proud of.
 
Do you use any tools to help you with your content? 

I use a tonne of tools to analyse and break down my content to make sure I’m aware of what’s most engaging, most liked, most commented etc. I now mainly use the Instagram in-app analytics since turning my account to a business one and also Iconsquare, which is a great service for in-depth stats.
 
What’s the piece of content you’ve created you’re most proud of? Why?

The work I’m most proud of up until now isn’t a piece of content, but our trip to New York for the book feature, which I covered on my blog here:
http://thefashionwebb.com/a-new- york-minute/
 
What do you see as the future for Influencer Marketing? How will it evolve?

I think the influencer marketing industry is at such an exciting point and evolving so fast that I couldn’t answer that but am appreciative to be along for the ride! One thing I’d love to see is more creative partnerships as opposed to sponsored content. The pieces I love the most always come from collaboration, and I hope more brands

seize the opportunity to work with the tonnes of innovative influencers we have out there.

Where can people follow you? (please link your channels)


You can keep up with me on all the usual spaces:
Instagram – www.instagram.com/thefashionwebb
Facebook – www.facebook.com/thefashionwebb
Twitter – www.twitter.com/thefashionwebb
Blog – www.thefashionwebb.com

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Instagram Stories - SCREENSHOTTING?!

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Instagram Stories - SCREENSHOTTING?!

Instagram is currently testing a feature that identifies users who take screenshots of public Instagram Stories. Now, we're all partial to stalking, screenshotting content and posting it in WhatsApp groups to laugh at...however, next time you take a screenshot or screen recording, the person who posted the story will be able to see it.

There was significant uproar on Instagram when some users detected the new feature. People even indicated they had switched from Snapchat to Instagram because they wanted to get away from screenshotting alerts. Instagram is likely testing how people respond to the new notices and may decide to never rollout the feature to all users, or perhaps change its behaviour.

In the meantime, be careful and watch those trigger happy fingers.

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Michael Sousa - "I share my passion for fashion and creating new and unique content"

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Michael Sousa - "I share my passion for fashion and creating new and unique content"

Today, we caught up with Michael Sousa, who has a staggering 3.2 Million Followers on Instagram. We discussed his career as an influencer and how he started to grow a following. What an amazing story! Make sure to follow him on his social media linked below.

michael-sousa-influencer
 

Tell us about you, your background and how you came to start on social media?


I’m Michael Ferreira Sousa also known as @michaelsousa21 on the social media. I’m 21 and
work as a model, actor, social Influencer and entrepreneur.


Originally, I had started my Instagram for other reasons. It was a travel page and I used it to
show people my adventures and travel destinations. It turned out to be a huge success. A lot of
people enjoyed it, and I started to post pictures from places with me in them. My Instagram
changed little by little from a travel page into more of a personal page how it’s nowadays, and
that was also a reason to post more pictures of myself. The year after I turned seventeen, I was
scouted through Instagram and was asked for a test shoot. I ended up getting my first projects.
Meanwhile, there were more agencies and brands contacting me about contracts and
collaborations. From there it went very quickly. I did some photoshoots and my followers
continued to grow.


Tell us about what you do on your social channels?


I have an Instagram page where I upload my fashion posts and collaborations with brands. I
also have Twitter and snapchat where I also post a lot of myself and fashion and of course
collaborations. And as last I have Facebook page where I’m not very active at the moment, but
I’m planning to also post more content over there and grow my audience further.


What social channel are you most passionate about and why?


Definitely Instagram, besides that it started with Instagram it was also the first platform I really
liked. I worked a lot on editing travel pictures to show the world how many beautiful places there
were, and then everything changed to a more of fashion related post. And that was great to see,
you can do a lot things with Instagram. Even people from vine are on Instagram nowadays, it’s
such a flexible platform that it almost fits everybody.


How often do you post and update your audience? What content works best for you?


I don’t have a specific time range to post, so it really depends. I have had months where created
and uploaded more than 6 posts in a time range of two days (spread through Snapchat Twitter,
Instagram), including my own post and some for brands. But usually I post a picture every
month. And I try to interact and update my audience as much as possible through Instagram
stories and Snapchat content.

When did you first start seeing you were building a following? How quickly have you
grown your following?


As mentioned above, I started with a travel page where I already had 30K followers that was
growing little by little. And when my page changed to a fashion page where I started to work
with a lot of big brands, that was when I started to see my audience grow very fast. In April
2016, I had around 234K followers and the next month I had around 972K followers. So, I was
growing very fast around 738K only that month. That was also the reason why JMG Lifestyle
Magazine featured me as the cover model of September as the “The Netherlands Rising Star”.


How do you stand out on social media? What makes you different?


I share my passion for fashion and creating new and unique content. I always try to do
everything as perfect and original as possible. So, when people see my post they are like “that’s
new” and not just an idea that’s around on the social media.

What does your typical day look like?


I wake up very early in the morning, because I like to start my day as soon as possible. So, I
have more time, to work on my own brand, collaborate with other brands, etc. But usually I start
with a cup of coffee in the morning and then start working and when I have time I go to the gym.
I also need to travel a lot what influences my daily schedule sometimes, it really depends on
some factors on how my day is. But I always find a moment to rest and get everything on point.

Which influencers do you admire? Why? 


Cristiano Ronaldo, because of his big impact and reach in every post. Such a high and loyal
audience, it’s just great to see. He also does a lot for charity where I also respect him for.


https://www.instagram.com/cristiano/
https://www.facebook.com/Cristiano/
https://twitter.com/cristiano


What do you enjoy most about social media?


The flexibility and the impact it has on people. We influencers can post something that reach
thousands even millions of people in just seconds. And nowadays there are so many social
media platforms that it’s just crazy what flexibility we have. Every platform has his own post type
some even more, what can help the creator create what he or she really wants.

How do you think brands are working with influencers at the moment?


If I look at collaborations and projects I do, then I think that brands are usually trying to promote
their new idea or product through influencers or increase their audience reach. This can be by
posting a picture, making a video, being at their event, etc. Or simply posting a tweet on twitter
with a link that takes the people to their website or service. And of course, they search for the
creative influencers that can create scenarios that aren’t that common, so it reaches more
people because it’s seen as “new”.


What brands have you worked with? 


I worked with a lot, so I’ll selected some. One of brands I worked with was BALR. a really great
luxury/sport brand. I remember this collaboration very good, I did take some pictures in the
Netherlands where I’m living now. And I also travelled to Portugal my home country to take
more pictures for BALR what was really an amazing experience.


Another company was JMG Lifestyle Magazine, where I was featured as the cover model of the
magazine as “The Netherlands Rising Star”. That was also an amazing experience.


Do you use any tools to help you with your content?


For some pictures, I use Photoshop and some plugins, for example to correct the light, or edit
some people that are walking on the background when the shot was taken. Things like that.

I also use Instagram and twitter analytics to see how my audience is reacting, when they are
usually online or the most so I can post it between that hours. Because this will rank my picture
op to the popular page, what helps me and or the brand I’m promoting reaching new people.

What do you see as the future for Influencer Marketing? How will it evolve?
 

How it’s now going, I think it will become a very powerful marketing tool. Because of its big
reach and impact. There are a lot of influencers on different platforms that reach different people
what for marketing is essential


Where can people follow you?


Instagram: https://www.instagram.com/michaelsousa21/
Twitter: https://www.twitter.com/MichaelSousa21
Facebook: https://www.facebook.com/michael.sousa.9809672
Facebook Page: https://www.facebook.com/michaelsousa21/
Snapchat: https://www.snapchat.com/add/michaelsousa21

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"To connect with people, share information, knowledge, motivation and get inspired" Elise Buch

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"To connect with people, share information, knowledge, motivation and get inspired" Elise Buch

Today we caught up with Elise Buch, from Denmark. Elise is 23 and started her journey on Instagram over five years ago, where she started taking pictures of her dreadlocks and quickly evolved into growing a large social following. In the blog below, we discuss her journey from starting out to what her following has grown into today. What an awesome blog!

elise-buch-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

It all began about 5 years ago now, when I started my journey with dreadlocks and bought a nice camera. At first I was just posting my pictures on Instagram, letting people follow my process with dreadlocks, and sharing outfits and lifestyle pictures, but when my dreadlocks were about half a year old, people started requesting videos on YouTube. They were asking for more of me, and also had a bunch of questions they would like answered. So when my dreadlocks turned about 10 months old, I started making Youtube videos, and not in my first language, but in english. At first it was challenging and nerve-racking, but by time it has become pretty natural to me. In December 2017 I brushed out my dreadlocks, and was super nervous about how it would affect my Youtube channel and Instagram. So far it hasn’t changed much, so that means people have stayed for the person that I am, and were not just watching because of my hair.  

Tell us about what you do on your social channels?

Throughout the last 5 years so much has changed, which isn’t that weird considering I’m not 18 anymore but 23. I started out very alternative, with locks and expressing the young person that I was. Today I’m very much into fashion. I’m super into 70s looking clothing, coluors, patterns. I like to mix and match, and try not to put myself in a box. Dressing should be fun, and not limiting.

I like to create fashion videos, I love home decor, thrifting, cooking and I also have a bunny called Luna that is often a part of my vlogs and videos too. I love music, and I also love to create videos with a message. If it’s about personal growth, insecurities or anything else that I’d like to share with the world. I don’t want to create a picture perfect illusion of my life, so I try to keep things real, but still always trying to keep a positive mind.

Sum up what you do in 5 words?

I try to inspire people

What social channel are you most passionate about and why?

It’s really hard for me to choose between Instagram and YouTube, but if I’d have to choose one, I’d be Instagram. Photography has always been a passion of mine, and couldn’t let that go.

How often do you post and update your audience? What content works best for you?

I pretty much post a picture on my Instagram every single day, and videos on my Youtube channel variates. For a couple of months in 2017 I posted a video every day from Monday - Friday, but in 2018 it will hopefully be one every 3rd day or so. 

When did you first start seeing you were building a following? How quickly have you grown your following?

It happened pretty quickly I think. I quickly got about 2500 followers on Instagram, which is still the number that shocked me the most, it was insane to me, that so many people wanted to see me and my silly photos. After that it just slowly grew from that, and in December 2016 I reached 150.000 followers on Instagram. I reached 100.000 subscribers on my YouTube channel in the summertime 2016. 

How do you stand out on social media? What makes you different?

It used to be my dreadlocks, but now I think it’s my red big hair, old-school style and good quality pictures.

What does your typical day look like?

Depending on what work I have to do that day. Mostly it’s waking up, water, emails, computer stuff, and then creating something, either video or photography. It very much depends on the day.

Are you friends with other influencers?

Slowly getting friends with a few, since I’ve started joining some meetups in my area, but I’ve never known any before. I kinda fell into this world by coincidence.

Which influencers do you admire? Why?

I admire https://www.instagram.com/nanda_schwarz/ because she gets to work with so many amazing brands. She have really managed to get in contact with a lot of different brands and made herself interesting for them. And I also love her style and pictures on Instagram.

What are your ambitions with social media? Where do you want to take it?

I’d love to make it a full time job, but I don’t think that will ever be possible.

What do you enjoy most about social media?

To connect with people, share information, knowledge, motivation and get inspired. 

How do you think brands are working with influencers at the moment?

They use them to hit a specific market, which is a great tool for the brands, and make marketing both easier and cheaper for them.

What brands have you worked with? 

Native Youth twice: https://www.instagram.com/p/BdVmfylH94q/?taken-by=elise.buch

The Kindred many times: https://www.instagram.com/p/Bc7PQF2HM4C/?taken-by=elise.buch

Jord watches: https://www.instagram.com/p/BcrsnC3HoT2/?taken-by=elise.buch

Na-Kd fashion twice: https://www.instagram.com/p/BbuJ_M1H29b/?taken-by=elise.buch

TUK shoes: https://www.instagram.com/p/BbHAQm8nq4c/?taken-by=elise.buch

Shop Dixi https://www.instagram.com/p/BcFV14hne81/?taken-by=elise.buch

Pocket Peeps: https://www.youtube.com/watch?v=bEIsPMJK200&t=24s

Happn: https://www.youtube.com/watch?v=ju2cgBgHcNo&t=7s

Zaful: https://www.youtube.com/watch?v=MOM-4QwdNKU&t=28s 

What’s the piece of content you’ve created you’re most proud of? Why? 

I always get a little proud when I manage to film and edit a video like this one all by myself, since I don’t have anyone to help me: https://www.youtube.com/watch?v=pPPSi8P33z0&t=17s

This I’m proud of because it was so raw, honest and a lot of my viewers could relate: https://www.youtube.com/watch?v=a_eiPFQaT4I&t=37s

And this one because it was fun, upbeat and a lot of people seemed to really like it: https://www.youtube.com/watch?v=QWj9IYOpO6E&t=351s 

What do you see as the future for Influencer Marketing? How will it evolve?

I can’t look far into the future, but I think we’ll see more Instagram story type videos and use for promoting. It’s short, easy to access.

Where can people follow you? 

Instagram: https://www.instagram.com/elise.buch/

Youtube: https://www.youtube.com/user/EliseBuch

Twitter: https://twitter.com/elisebuchh?lang=da

 

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