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"We’ve seen so many people classing themselves as ‘influencers’ and trying to build a career from it for the wrong reasons"

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"We’ve seen so many people classing themselves as ‘influencers’ and trying to build a career from it for the wrong reasons"

Today, we caught up with Charlie and Lauren, originally from the UK, but now living life on the road, sharing their adventures with their ever growing and evolving audience. We discuss important topics within influencer marketing and where they want to take their career! Check out the blog below!

 
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Could you tell us a little bit about your background and how you started to build a following?

What a lot of people don’t know, is that Wanderers & Warriors actually began as a clothing brand…

After arriving home from our separate travels, we found ourselves brainstorming ideas of how we could create something of our own. Something that we’d be both proud of and passionate about…oh, and of course it had to be travel related. So after a lot of late nights and screwed up pieces of paper, Wanderers & Warriors clothing was born.

Our platform grew and our sales increased and before we knew it, it was time for us to pack back up and head out again. As much as it was exciting to be getting back on the road, it was a bittersweet feeling knowing we’d have to close the store temporarily.

So on 1st June 2017 we switched the store to our own personal adventures and the rest is history…

Is this something you do full-time?

 Yes, we know work online full time through our blog and social media platforms.

What sort of content do you create and what content works best with your audience?

Our content is based on us travelling as a couple, so whether its tours, destinations or cute photos that is what we aim for.

What would you define Influencer Marketing as?

For us, influencer marketing is using our knowledge of what people will like and advertising to them in an honest and trustworthy way.

What brands have you worked with so far? How was it?

We’ve worked with the big brands such as Daniel Wellington and Cluse to smaller companies such as Cordalife and local t-shirt brands. We love building up a relationship with a company that believes in us and that we’re passionate about! For us, our main importance is to stay true and only market products that we would use ourselves.

How do you think Influencer Marketing will evolve over the next 12 months?

Who knows. This social media run world is changing every day but what’s interesting is seeing careers appear that weren’t known of years ago. Now the big companies are employing talents through social media and recognising them for their hard work and skills which is good to see.

How has the Influencer world evolved since you began?

For us, even just in the last year, we’ve seen so many people classing themselves as ‘influencers’ and trying to build a career from it for the wrong reasons. Becoming an influencer should come as a by-product of doing something you love and are passionate about.

How do you feel brands are working with Influencers?

 A lot of brands do a great job or working with influencers and making it a mutually beneficial experience. It seems to be getting a lot more recognised as a legit way of advertising!

Have you seen any brands that you feel are doing great work with Influencers?

A lot of the female fashion brands seem to be doing the best jobs of using larger influencers to their benefits. Companies such as Spell Byron Bay and Faithfull The Brand are forever popping up in our feeds being represented by travel influencers which makes sense.

Do you use any software to help create content?

We live on Lightroom. Lauren spends hours editing photos to get the best colours, lighting and to make sure our photos inspire and impact our followers.

How do you balance your online life with offline?

 We’ve managed to schedule work time and play time pretty well now. For us going out and shooting content is the fun part then we edit the same day and plan our posts ahead so we don’t have to work constantly.

Which influencers inspire you and look up to?

 Of course in the travel industry Jack Morris (@doyoutravel) and Lauren Bullen (@gypsea_lust) are the top guys that I’m sure every travel influencer looks up to. They paved the way for influencers like ourselves to realise what’s possible.

If you could work with any brand, who would that be?

For Lauren, it would have to be Peppermayo or Asos and for Charlie probably like a Topman or Urban Outfitters.

Tell us something about you that people might not know?

Haha ok, so Lauren only has one Kidney! And Charlie was born on narrowboat! How’s that?

What’s your favourite social platform and why?

It has to be Instagram. Instagram is our baby and the platform that’s given us the opportunities plus it just seems so sleek and easy to use. Everyone we see in public is always scrolling Insta.

Where do you want to take your career as an Influencer?

For us, of course, we have huge ambitions to take over the world but realistically as long as we can continue to travel the world together, that’s all we really want from life.

 

 

 

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"I didn’t know anyone in the city and was curious to learn more about my surroundings" - Samantha Russell

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"I didn’t know anyone in the city and was curious to learn more about my surroundings" - Samantha Russell

Today we caught up with Samantha Russell, an Influencer from the USA who's now living in London. Samantha's predominantly on Instagram and began creating content when she first moved to London two years ago and is known for her distinct and colourful style! Check out what she had to say about growing her following and the Influencer Marketing industry below!

 
Sam Russell.jpg
 

Tell us about you, your background and how you came to start on social media?

My start on Instagram was somewhat an accident! When I moved to London 2 years ago I didn’t know anyone in the city and was curious to learn more about my surroundings. I started following London geotags and hashtags on Instagram as a way to learn about cool spots around London, and eventually, I went to visit them and snap my own photos. Before I knew it, my account had grown and evolved into what it is today.

Tell us about what you do on your social channels? 

My Instagram account focuses on fun photography, vibrant colors, travel and style! I have a full-time corporate job in London, but my Instagram page focuses on my passions in my personal life.

Sum up your what you do in 5 words?

Travel in style and colour!

What social channel are you most passionate about and why?

Instagram is where you can find me! I like connecting with people and seeing how they turn ideas into photos. It’s a new form of art and I enjoy getting creative with it!

How often do you post and update your audience? What content works best for you?

I post about 4-5 times a week. I don’t want to inundate my audience with too many posts, but I also want to continuously provide interesting, bold, and new content. It seems vibrant posts of me in interesting locations are the most liked!

When did you first start seeing you were building a following? How quickly have you grown your following?

When I first moved to London, I was using Instagram as a general user, and only had 500 followers! When I started spending more time in the app and experimenting with my own photos and editing skills, I quickly saw a response. I’ve grown to over 60k followers in just under 2 years.

How do you stand out on social media? What makes you different?

I try to keep Instagram fun and am not pressured to be like everyone else. So many fashion/travel influencers have beautiful photos, but many of them seem the same to me (the same Lightroom filters, the same pose, the same comments...) I am not afraid to take risks and be BOLD in my photography, which is what I think makes me stand out! When people see a colourful, fun, stylish photo, I want them to automatically associate it with me and my personality ☺

What does your typical day look like?

I’m a working girl! But I still make time for my followers. On my commute into the office I usually respond to comments from the previous day, and interact with other users on the platform. I’ll also take 30 min or so during lunch, and then again when I leave the office. On the weekends I am exploring new places and taking more awesome photos!

Are you friends with other influencers?

Yes! Instagram has been a great way to connect with other influencers and make new friends in a new city! It’s also a great way to learn from others and be exposed to other view points and ideas.

Which influencers do you admire? Why?

@Dashleyworldtour – A fun travel couple I met while travelling! We’ve stayed in touch and I love their creative approach to photography.

@Leahshoup – She seems to connect well with her followers and is very active!

@this.is.the.milk – Beautiful photography and captions that make me laugh out loud! She’s passionate about Spain and travel and you can easily see that from her IG and her blog.

@theblondiewanderer – An Argentine abroad who takes stunning photos! She connects well with her followers and has really developed a micro community.

What are your ambitions with social media? Where do you want to take it?

I hope to cross 100k+ and be able to reach more people! I want to inspire people to be happy in whatever lifestyle they choose, and that travel doesn’t have to be out of reach. I’m all about happy vibes and just hope I can bring a smile to people’s faces on a regular basis ☺

What do you enjoy most about social media?

Connecting with people! That is the ultimate goal of social media, isn’t it? Staying connected no matter where you are in the world.

How do you think brands are working with influencers at the moment?

I think brands have realized that in order to capture the attention of people nowadays, they need to get on your phone! That’s why so many brands have turned to influencer marketing and why I think it’s working so well. I think this trend will only continue to grow.

What brands have you worked with? 

Daniel Wellington

Ace Hotel New Orleans

Sunnylife

Bubbleology

Pure Boats Amsterdam

Travelling to Portugal

Tiare Hawaii

BallieBallerson

Do you use any tools to help you with your content? 

The photoshop apps are my best friend! Lightroom and Photoshop Fix are two of my favourites, along with Snapseed.

What’s the piece of content you’ve created you’re most proud of? Why? 

https://www.instagram.com/p/Bc5B3RbHFhI/

I believe this photo perfectly embodies ME – fun, stylish, colourful and HAPPY! That’s the feeling I hope to instil in my followers with every post.

What do you see as the future for Influencer Marketing? How will it evolve?

I think brands will greatly increase their influencer marketing campaigns. That also means that the competition among influencers will become harder and will force influencers to stay on top of their content.

Where can people follow you? 

Please follow me on Instagram @thecolorsofsam! >> https://www.instagram.com/thecolorsofsam/


 

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Michael Sousa - "I share my passion for fashion and creating new and unique content"

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Michael Sousa - "I share my passion for fashion and creating new and unique content"

Today, we caught up with Michael Sousa, who has a staggering 3.2 Million Followers on Instagram. We discussed his career as an influencer and how he started to grow a following. What an amazing story! Make sure to follow him on his social media linked below.

michael-sousa-influencer
 

Tell us about you, your background and how you came to start on social media?


I’m Michael Ferreira Sousa also known as @michaelsousa21 on the social media. I’m 21 and
work as a model, actor, social Influencer and entrepreneur.


Originally, I had started my Instagram for other reasons. It was a travel page and I used it to
show people my adventures and travel destinations. It turned out to be a huge success. A lot of
people enjoyed it, and I started to post pictures from places with me in them. My Instagram
changed little by little from a travel page into more of a personal page how it’s nowadays, and
that was also a reason to post more pictures of myself. The year after I turned seventeen, I was
scouted through Instagram and was asked for a test shoot. I ended up getting my first projects.
Meanwhile, there were more agencies and brands contacting me about contracts and
collaborations. From there it went very quickly. I did some photoshoots and my followers
continued to grow.


Tell us about what you do on your social channels?


I have an Instagram page where I upload my fashion posts and collaborations with brands. I
also have Twitter and snapchat where I also post a lot of myself and fashion and of course
collaborations. And as last I have Facebook page where I’m not very active at the moment, but
I’m planning to also post more content over there and grow my audience further.


What social channel are you most passionate about and why?


Definitely Instagram, besides that it started with Instagram it was also the first platform I really
liked. I worked a lot on editing travel pictures to show the world how many beautiful places there
were, and then everything changed to a more of fashion related post. And that was great to see,
you can do a lot things with Instagram. Even people from vine are on Instagram nowadays, it’s
such a flexible platform that it almost fits everybody.


How often do you post and update your audience? What content works best for you?


I don’t have a specific time range to post, so it really depends. I have had months where created
and uploaded more than 6 posts in a time range of two days (spread through Snapchat Twitter,
Instagram), including my own post and some for brands. But usually I post a picture every
month. And I try to interact and update my audience as much as possible through Instagram
stories and Snapchat content.

When did you first start seeing you were building a following? How quickly have you
grown your following?


As mentioned above, I started with a travel page where I already had 30K followers that was
growing little by little. And when my page changed to a fashion page where I started to work
with a lot of big brands, that was when I started to see my audience grow very fast. In April
2016, I had around 234K followers and the next month I had around 972K followers. So, I was
growing very fast around 738K only that month. That was also the reason why JMG Lifestyle
Magazine featured me as the cover model of September as the “The Netherlands Rising Star”.


How do you stand out on social media? What makes you different?


I share my passion for fashion and creating new and unique content. I always try to do
everything as perfect and original as possible. So, when people see my post they are like “that’s
new” and not just an idea that’s around on the social media.

What does your typical day look like?


I wake up very early in the morning, because I like to start my day as soon as possible. So, I
have more time, to work on my own brand, collaborate with other brands, etc. But usually I start
with a cup of coffee in the morning and then start working and when I have time I go to the gym.
I also need to travel a lot what influences my daily schedule sometimes, it really depends on
some factors on how my day is. But I always find a moment to rest and get everything on point.

Which influencers do you admire? Why? 


Cristiano Ronaldo, because of his big impact and reach in every post. Such a high and loyal
audience, it’s just great to see. He also does a lot for charity where I also respect him for.


https://www.instagram.com/cristiano/
https://www.facebook.com/Cristiano/
https://twitter.com/cristiano


What do you enjoy most about social media?


The flexibility and the impact it has on people. We influencers can post something that reach
thousands even millions of people in just seconds. And nowadays there are so many social
media platforms that it’s just crazy what flexibility we have. Every platform has his own post type
some even more, what can help the creator create what he or she really wants.

How do you think brands are working with influencers at the moment?


If I look at collaborations and projects I do, then I think that brands are usually trying to promote
their new idea or product through influencers or increase their audience reach. This can be by
posting a picture, making a video, being at their event, etc. Or simply posting a tweet on twitter
with a link that takes the people to their website or service. And of course, they search for the
creative influencers that can create scenarios that aren’t that common, so it reaches more
people because it’s seen as “new”.


What brands have you worked with? 


I worked with a lot, so I’ll selected some. One of brands I worked with was BALR. a really great
luxury/sport brand. I remember this collaboration very good, I did take some pictures in the
Netherlands where I’m living now. And I also travelled to Portugal my home country to take
more pictures for BALR what was really an amazing experience.


Another company was JMG Lifestyle Magazine, where I was featured as the cover model of the
magazine as “The Netherlands Rising Star”. That was also an amazing experience.


Do you use any tools to help you with your content?


For some pictures, I use Photoshop and some plugins, for example to correct the light, or edit
some people that are walking on the background when the shot was taken. Things like that.

I also use Instagram and twitter analytics to see how my audience is reacting, when they are
usually online or the most so I can post it between that hours. Because this will rank my picture
op to the popular page, what helps me and or the brand I’m promoting reaching new people.

What do you see as the future for Influencer Marketing? How will it evolve?
 

How it’s now going, I think it will become a very powerful marketing tool. Because of its big
reach and impact. There are a lot of influencers on different platforms that reach different people
what for marketing is essential


Where can people follow you?


Instagram: https://www.instagram.com/michaelsousa21/
Twitter: https://www.twitter.com/MichaelSousa21
Facebook: https://www.facebook.com/michael.sousa.9809672
Facebook Page: https://www.facebook.com/michaelsousa21/
Snapchat: https://www.snapchat.com/add/michaelsousa21

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"To connect with people, share information, knowledge, motivation and get inspired" Elise Buch

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"To connect with people, share information, knowledge, motivation and get inspired" Elise Buch

Today we caught up with Elise Buch, from Denmark. Elise is 23 and started her journey on Instagram over five years ago, where she started taking pictures of her dreadlocks and quickly evolved into growing a large social following. In the blog below, we discuss her journey from starting out to what her following has grown into today. What an awesome blog!

elise-buch-influencer-blog
 

Tell us about you, your background and how you came to start on social media?

It all began about 5 years ago now, when I started my journey with dreadlocks and bought a nice camera. At first I was just posting my pictures on Instagram, letting people follow my process with dreadlocks, and sharing outfits and lifestyle pictures, but when my dreadlocks were about half a year old, people started requesting videos on YouTube. They were asking for more of me, and also had a bunch of questions they would like answered. So when my dreadlocks turned about 10 months old, I started making Youtube videos, and not in my first language, but in english. At first it was challenging and nerve-racking, but by time it has become pretty natural to me. In December 2017 I brushed out my dreadlocks, and was super nervous about how it would affect my Youtube channel and Instagram. So far it hasn’t changed much, so that means people have stayed for the person that I am, and were not just watching because of my hair.  

Tell us about what you do on your social channels?

Throughout the last 5 years so much has changed, which isn’t that weird considering I’m not 18 anymore but 23. I started out very alternative, with locks and expressing the young person that I was. Today I’m very much into fashion. I’m super into 70s looking clothing, coluors, patterns. I like to mix and match, and try not to put myself in a box. Dressing should be fun, and not limiting.

I like to create fashion videos, I love home decor, thrifting, cooking and I also have a bunny called Luna that is often a part of my vlogs and videos too. I love music, and I also love to create videos with a message. If it’s about personal growth, insecurities or anything else that I’d like to share with the world. I don’t want to create a picture perfect illusion of my life, so I try to keep things real, but still always trying to keep a positive mind.

Sum up what you do in 5 words?

I try to inspire people

What social channel are you most passionate about and why?

It’s really hard for me to choose between Instagram and YouTube, but if I’d have to choose one, I’d be Instagram. Photography has always been a passion of mine, and couldn’t let that go.

How often do you post and update your audience? What content works best for you?

I pretty much post a picture on my Instagram every single day, and videos on my Youtube channel variates. For a couple of months in 2017 I posted a video every day from Monday - Friday, but in 2018 it will hopefully be one every 3rd day or so. 

When did you first start seeing you were building a following? How quickly have you grown your following?

It happened pretty quickly I think. I quickly got about 2500 followers on Instagram, which is still the number that shocked me the most, it was insane to me, that so many people wanted to see me and my silly photos. After that it just slowly grew from that, and in December 2016 I reached 150.000 followers on Instagram. I reached 100.000 subscribers on my YouTube channel in the summertime 2016. 

How do you stand out on social media? What makes you different?

It used to be my dreadlocks, but now I think it’s my red big hair, old-school style and good quality pictures.

What does your typical day look like?

Depending on what work I have to do that day. Mostly it’s waking up, water, emails, computer stuff, and then creating something, either video or photography. It very much depends on the day.

Are you friends with other influencers?

Slowly getting friends with a few, since I’ve started joining some meetups in my area, but I’ve never known any before. I kinda fell into this world by coincidence.

Which influencers do you admire? Why?

I admire https://www.instagram.com/nanda_schwarz/ because she gets to work with so many amazing brands. She have really managed to get in contact with a lot of different brands and made herself interesting for them. And I also love her style and pictures on Instagram.

What are your ambitions with social media? Where do you want to take it?

I’d love to make it a full time job, but I don’t think that will ever be possible.

What do you enjoy most about social media?

To connect with people, share information, knowledge, motivation and get inspired. 

How do you think brands are working with influencers at the moment?

They use them to hit a specific market, which is a great tool for the brands, and make marketing both easier and cheaper for them.

What brands have you worked with? 

Native Youth twice: https://www.instagram.com/p/BdVmfylH94q/?taken-by=elise.buch

The Kindred many times: https://www.instagram.com/p/Bc7PQF2HM4C/?taken-by=elise.buch

Jord watches: https://www.instagram.com/p/BcrsnC3HoT2/?taken-by=elise.buch

Na-Kd fashion twice: https://www.instagram.com/p/BbuJ_M1H29b/?taken-by=elise.buch

TUK shoes: https://www.instagram.com/p/BbHAQm8nq4c/?taken-by=elise.buch

Shop Dixi https://www.instagram.com/p/BcFV14hne81/?taken-by=elise.buch

Pocket Peeps: https://www.youtube.com/watch?v=bEIsPMJK200&t=24s

Happn: https://www.youtube.com/watch?v=ju2cgBgHcNo&t=7s

Zaful: https://www.youtube.com/watch?v=MOM-4QwdNKU&t=28s 

What’s the piece of content you’ve created you’re most proud of? Why? 

I always get a little proud when I manage to film and edit a video like this one all by myself, since I don’t have anyone to help me: https://www.youtube.com/watch?v=pPPSi8P33z0&t=17s

This I’m proud of because it was so raw, honest and a lot of my viewers could relate: https://www.youtube.com/watch?v=a_eiPFQaT4I&t=37s

And this one because it was fun, upbeat and a lot of people seemed to really like it: https://www.youtube.com/watch?v=QWj9IYOpO6E&t=351s 

What do you see as the future for Influencer Marketing? How will it evolve?

I can’t look far into the future, but I think we’ll see more Instagram story type videos and use for promoting. It’s short, easy to access.

Where can people follow you? 

Instagram: https://www.instagram.com/elise.buch/

Youtube: https://www.youtube.com/user/EliseBuch

Twitter: https://twitter.com/elisebuchh?lang=da

 

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FILMING A SKATE VIDEO IN LONDON

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FILMING A SKATE VIDEO IN LONDON

This is the second of a new series of production focused episodes. In this episode Nick and Isaac set themselves the challenge of recreating a one of Nick's previous videos with skateboarder Jeremy Jones on the South Bank in London.

Using a hacked 5D shooting RAW video via Magic Lantern and a gimbal, the guys hope to create an immersive viewing experience.

We will be releasing the video we filmed in this episode in a couple of weeks.

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